LA Haters 2 Homies

Thirty five creatives from around the country were selected to take part in a Creative Bootcamp (CBC) at global design agency Team One, hosted by the One Club For Creativity. Teams were selected at random, given the client and the brief with less than a week to develop, finalize and present. Home developer KB Home gave us the brief to: "create a social campaign that helps outsiders see the real LA." The winning team, our "Team One and Done" was selected by the client, as well as the agency's C-suite leaders, to start a summer internship in the LA office of the agency.

As an LA Native, designing the logos and all of the visual assets felt like riding a bike. My goal was to develop the 'laid back' vibe of LA, while embodying the confidence that every Angeleno has in every hater becoming 'a homie.' My desire was for the final visual language to read as 'smooth but bold' without interruption like the overlapping freeways in a drone-shot or a drive down the PCH or an immaculately detailed graffiti wall in DTLA.

My role: Designer, Creative Director + Dancer (yes, I danced irl as part of our pitch)